All-around good looks and value.
This is my 4th Acura. I had a lemon BMW and until I got the settlement checking hand, I didn't know what other car I wanted. I walked across the parking lot to Acura and bought the mdx. I didn't know life could be so carefree. Even though the dealer was the same for both brands, the management was much better at Acura. I traded the msx for a tl, the tl for the TSX, and now the TSX for the tlx. I do not see myself ever straying from the Acura line.