Safety, comfort, and reliability.
The most important factor to me is I feel safe in this car. The safety features include a backup camera and the "side safety assist" which lets me know when cars are in my blind spot. The GPS is easy to use, and both the GPS and phone may be activated by voice. It is a smooth driving car comfortable for both driver and passengers. It accelerates quickly when needed. I have no maintenance issues other than regular services. There is currently a recall for some part of the cooling system but that will be taken care of by the dealership.