My wife and I love the temperature zones, especially the heated seats, since I'm always hot and she's always cold.
I used to have a Toyota Tundra. I love how well Toyota's are built and how reliable they are. The Tacoma I had previously was a really REALLY good truck. I loved the Tundra, too, but when I had a fourth kid, I wanted a truck that I could fit my whole family in. I was looking for a Tundra with a bench in the front to fit my whole family, but I couldn't find one that had a bench and leather... apparently you can't do that unless you get it custom. I started looking at the Silverados and found one with a bench AND leather, and it also has a lot of the new tech that Toyota doesn't have (remote start, apple carplay, heated seats, touch screen, auto headlights, etc). These all weighed heavily in our decision to purchase a Silverado instead of a newer Tundra. I still believe that Chevrolets aren't as reliable as Toyotas, but for what we paid, I feel like the Silverado was a better deal with all the extras that I love.