2014 Kia Optima Hybrid Expert Review

3.8 Overall Score
Performance 3.7 Comfort 3.5 Styling 4.2 Value 4.0

Editor's Overview

The 2014 Kia Optima offers those attributes most desired by consumers – such as good fuel economy, performance, comfort and technology – and wraps them all in a package better looking than some luxury cars costing twice as much. To top it off, Kia backs the Optima with a standard 10-year/100,000-mile powertrain warranty.

You'll Like The 2014 Kia Optima Hybrid If...

If you need a roomy family sedan but you refuse to drive a boring car, take a look at the 2014 Kia Optima. Fuel-efficient, powerful and fun to drive, the Optima’s stunning good looks are mirrored inside its well-appointed cabin.

You May Not Like The 2014 Kia Optima Hybrid If...

Some of the Optima’s interior plastic parts still feel a bit hard to the touch, and its rear-seat headroom is somewhat curtailed by the car’s sloping roofline. Front-passenger seating sits low and the passenger seat gets few adjustable positions even on the top trims.

What's New

For 2014, Kia has revised the Optima’s styling, accentuating its dramatic front and rear end. Interior upgrades include the addition of 4.3-inch TFT LCD cluster display screen, new seat designs and an available Blind Spot Detection System (BSD) with rear cross traffic alert. A new Driver Mode Select option adjusts shift points and steering weight.

Interior Features

On upper-end EX and SX trims, customers can opt for such extravagant features as a dual-panel moonroof, heated and cooling front seats, heated rear seats and a voice-activated navigation and infotainment system similar to Ford’s SYNC. While we love the look of the 2014 Kia Optima sedan’s interior, some of the plastic on the dash and steering wheel still lack the quality look and feel found in Honda, Mazda and even some GM and Ford products. The front seats are pretty comfortable for tall folks, but the Optima’s sharply raked rear roofline may cause some headroom issues for the rear-seat passengers.

Exterior Features

Looking a bit like something from the sci-fi movie Tron, Kia’s 2014 Optima is a bold and original piece of work from the ground up. From its cross-hatch front grille and long sweptback headlight housing, to the red brake calipers on the SX-T trim, the Optima looks likes it’s going fast even when it’s parked. There is a duality about the Optima sedan for 2014, speaking to both luxury and performance all while masking its true nature to serve duty as a humble family sedan. Even base trims offer such nice features as heated side mirrors, chrome door-handle inserts and 16-inch wheels.

Driving Impressions

It doesn’t take much time behind the wheel of the 2014 Kia Optima to get a favorable impression of this car. The 192-horsepower 2.4-liter engine is smooth and powerful, yet delivers amazingly good fuel economy. We found the Optima’s suspension dialed more for comfort than performance, at least in the LX and EX trims, and we surmise that’s exactly the formula preferred by most sedan buyers. The Optima’s steering feel is a bit on the heavy side, but it’s nice at cruising speeds requiring minimal input to make course corrections. This same engine is used on the hybrid model, but gets an extra boost from the electric motor making it surprisingly quick. While no V6 is offered, the SX trim can be equipped with a 274-horsepower turbocharged 2.0-liter. Robust, responsive and never slow to answer the call, the turbo turns the Optima into one mean street machine.

Pricing Notes

The 2014 Kia Optima sedan starts at a Manufacturer's Suggested Retail Price (MSRP) around $22,300 and stretches past $38,000 when fully loaded. The 2014 Optima Hybrid starts just under $30,000. Feature for feature, the Kia Optima sedan offers more for the money than the Honda Accord, Toyota Camry and Ford Fusion. Before heading to your local Kia dealer, be sure and check our Fair Purchase Price to see what the 2014 Optima is selling for in your area. As for resale value, we expect the newly redesigned Optima to hold its value better than the Ford Fusion, Dodge Avenger and Chevy Malibu, and to be only a few percentage points shy of the segment-leading Honda Accord and Toyota Camry.

Notable Equipment

Every 2014 Kia Optima family sedan offers Bluetooth phone connectivity, iPod/USB audio connectivity, steering-wheel-mounted audio controls, heated side mirrors, fog lights, tilt/telescopic steering column, 6-way power driver’s seat and a cooling glove box that keeps drinks chilled. As for safety, the Optima has an impressive array of features including six airbags and electronic stability control. Like other base-priced models in its class, the entry-level Optima includes 16-inch steel wheels and a 6-speed automatic transmission.

Notable Options

Optional equipment includes a panoramic moonroof, heated and cooled front seats, heated rear seats, a heated steering wheel, Nappa leather seating, 8-speaker Infinity sound system, HID headlights, LED fog lights, touch-screen navigation system, push-button start with Smart Key, UVO infotainment voice-active system, Blind Spot Detection and rearview camera. In addition to a turbocharged 2.0-liter 4-cylinder engine, the top SX and SX Limited models offer a lightly sport-tuned suspension and more aggressive styling cues. The 2014 Optima Hybrid features lightweight wheels in standard 16-inch or sporty 17-inch size, as well as the EcoMinder LCD panel with graphics that show when the car is achieving maximum fuel economy.

Favorite Features


The 2014 Kia Optima sedan is one of the sportiest, most stylish mid-size sedans out there. We’d even put it up against the styling of some $40,000 European luxury brands.


Who needs a V6 anyway? This 4-cylinder engine has 274 horsepower and an EPA highway estimate of 31 mpg.

Under the Hood

The 2014 Kia Optima sedan doesn’t offer the option of a V6, and why should it? The standard 2.4-liter 4-cylinder is nearly as powerful as some V6 engines and gets far better fuel economy. In fact, it has more power and better fuel economy than some 4-cylinder cars in the category, as well. Those wanting more power can opt for the turbocharged 2.0 liter (SX trims only). Only one transmission is offered: a 6-speed Sportronic automatic with manual-shift mode. However, on SX trims a Drive Mode Select option adjusts the transmission’s shift points and the power steering input to better suit the driver’s needs. The Optima Hybrid uses the 2.4-liter engine mated to a 40-horsepower electric motor for a combined output of 206 horsepower.

2.4-liter inline-4

200 horsepower @ 6,300 rpm

192 horsepower @ 6,300 rpm (Super Ultra Low Emission Vehicle)

186 lb-ft of torque @ 4,250 rpm

181 lb-ft of torque @ 4,250 rpm (Super Ultra Low Emission Vehicle)

EPA city/highway fuel economy: 23/34 mpg

2.0-liter turbocharged inline-4

274 horsepower @ 6,000 rpm

269 lb-ft of torque @ 1,750-4,500 rpm

EPA city/highway fuel economy: 20/31 mpg

2.4-liter hybrid inline-4 + electric motor/generator

166 horsepower @ 6,000 rpm

40 horsepower @ 1,400-6,000 rpm (electric motor)

154 lb-ft of torque @ 4,250 rpm

152 lb-ft of torque @ 0-1,400 rpm (electric motor)

EPA city/highway fuel economy: 36/40 mpg

Editors' Notes

Kia employed German designer Peter Schreyer (best known for the Audi TT) to oversee all of its designs. In the 2014 Optima, Mr. Schreyer has penned one of the most dynamic midsize sedans on the planet. Wisely, Kia backs the Optima’s good looks with a choice of cutting-edge engine technologies, including a hybrid model, and has given its interior a thorough makeover. Costing no more than the average family sedan, the Optima outshines the competition both visually and in terms of optional equipment. Beyond its great fuel economy and unbeatable warranty, Kia offers such luxuries as a panoramic moonroof and heated and cooling front seats. Whether you seek the most basic LX or the top-of-the-line SX Limited, the Optima always delivers more than what its asking price suggests.

Road Test Video Reviews

2014 Kia Optima Hybrid Owner Reviews

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2014 Kia Optima EX Hybrid fully loaded & one you�ll be extremely happy with!

This is my 1st Hybrid, & I was a bit apprehensive about purchasing it, although it was fully loaded & what I wanted! Leather seats, heated/cooled seats, heated steering wheel, heated rear passenger seats, navigation, panoramic sunroof, just to name a few! I love the amount of space this car has, not only for the driver & front passenger, but also in the back! The trunk space is great too! It's a smooth ride, & obviously gets great gas mileage! I couldn't have been happier with my decision!

- Sue D

The Kia Optima Hybrid is the Best Buy

I love my Kia Optima Hybrid. It is super easy to use and is built on super modern technology. My favorite features are the hybrid technology and the backup camera. I especially love that it doesn't need to be plugged in - it charges as you go. The only problem I have had to date is needing the computer to be reset.

- Ashley E

Cheap oil changes compared to all the other hybrids on the market

The gas mileage is incredible and the ride is smooth. In the two years I have had the car I have only had to service one time which was a recall. Oil changes are the cheapest of all hybrids. I recommend this car to all my family and friends. It has been the most reliable car I have ever owned.

- Miles C

Unique color, love it 50/50 on recommending due to battery cost. Trunk too small

Love the extra battery. Love that it's a hybrid. Being that is has that battery it does save on gas. In general this car is awesome with gas. Don't love how expensive it is to replace one of the batteries and then a relay switch on top of it. Almost 2,000 to fix.

- Savannah L

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