Fun, sporty, off road, decent gas mileage, and rugged. I like the compact size and shape. It has been a quality vehicle without any major issues. Would consider buying again but they do not make them anymore.
Ride clearance for heavy snow area never leaves you stuck, passenger space is comfortable for back seat large passengers, many options available still for this kind of vehicle, flat back storage area helps with big box loading.
Not very comfortable for long rides. The vision out the side/back can be a negative. I have had to learn how to look out the side when backing up due to the poor vision. Paint seems to chip easy but it is 10 years old.
Large storage area is not the easiest to pull groceries from the 'back' of storage area (closest to the front of the vehicle). Rear seating is not accessible without opening front door so kids getting in and out is not the most convenient.
The 2010 Toyota FJ Cruiser has an average owner rating of 4.73 out of 5 which ranks it #2 of 22 other Midsize SUVs.
From the Vehicle History blog
Overall
Front
Rollover
Side
Moderate Overlap Front
Side
Roof Strength
Driver-side Overlap Front