2010 Toyota Prius Reviews, Ratings & Specs

Kelley Blue Book Value®
$9,118 - $11,769
Used Fair Purchase Price Range
Crash Test Rating
Source NHTSA
MPG (up to)
51 City / 48 HWY
Horsepower
98
Seats
5
Color:  Classic Silver Metallic
Kelley Blue Book Value®
$9,118 - $11,769
Used Fair Purchase Price Range
Crash Test Rating
Source NHTSA
MPG (up to)
51 City / 48 HWY
Horsepower
98
Seats
5

Expert Review

By Kelley Blue Book Editorial Staff

You'll Like The 2010 Toyota Prius If...

If getting the most mileage out of each tank of gas is high on your list, the 2010 Prius is a stellar choice. With EPA-estimated city/highway fuel economy ratings of 51/48 mpg, your fill-ups will be few and far between no matter the road you take.

Toyota Prius Models & Trims

II $9,422 - $11,727
Horsepower: 98 hp
Engine Type: Gas/Electric I4
Standard Seating: 5
Standard Wheels: 15 x 6.0 (in.) - Aluminum
Bluetooth
Navigation System
Heated Seats
Sun Roof
Back-Up Camera
Premium Audio
Smart Device Integration
WiFi Hotspot
Keyless Start
Keyless Entry
Automated Emergency Braking
Blind Spot Monitor
Cross-Traffic Alert
Lane Departure Warning
III $9,356 - $11,769
Horsepower: 98 hp
Engine Type: Gas/Electric I4
Standard Seating: 5
Standard Wheels: 15 x 6.0 (in.) - Aluminum
Bluetooth
Navigation System
Heated Seats
Sun Roof
Back-Up Camera
Premium Audio
Smart Device Integration
WiFi Hotspot
Keyless Start
Keyless Entry
Automated Emergency Braking
Blind Spot Monitor
Cross-Traffic Alert
Lane Departure Warning
IV $9,195 - $11,570
Horsepower: 98 hp
Engine Type: Gas/Electric I4
Standard Seating: 5
Standard Wheels: 15 x 6.0 (in.) - Aluminum
Bluetooth
Navigation System
Heated Seats
Sun Roof
Back-Up Camera
Premium Audio
Smart Device Integration
WiFi Hotspot
Keyless Start
Keyless Entry
Automated Emergency Braking
Blind Spot Monitor
Cross-Traffic Alert
Lane Departure Warning
V $9,246 - $11,569
Horsepower: 98 hp
Engine Type: Gas/Electric I4
Standard Seating: 5
Standard Wheels: 17 x 7.0 (in.) - Aluminum
Bluetooth
Navigation System
Heated Seats
Sun Roof
Back-Up Camera
Premium Audio
Smart Device Integration
WiFi Hotspot
Keyless Start
Keyless Entry
Automated Emergency Braking
Blind Spot Monitor
Cross-Traffic Alert
Lane Departure Warning
I $9,118 - $11,325
Horsepower: 98 hp
Engine Type: Gas/Electric I4
Standard Seating: 5
Standard Wheels: 15 x 6.0 (in.) - Aluminum
Bluetooth
Navigation System
Heated Seats
Sun Roof
Back-Up Camera
Premium Audio
Smart Device Integration
WiFi Hotspot
Keyless Start
Keyless Entry
Automated Emergency Braking
Blind Spot Monitor
Cross-Traffic Alert
Lane Departure Warning

Owner Reviews

4.59

323 Reviews

Owner reviews are verified by our team and cannot be altered or removed.

2010 Toyota Prius - safer driving can yield great fuel economy.

I absolutely love the fuel economy of my 2010 Prius! I drive it mostly on the highway for my daily commute with a mix of rural town driving. I have average 51. 7 mpg through these conditions over a 3, 000 mile span. It is not the most powerful vehicle in the world and acceleration can be slow at times, but the fuel efficiency is practical for my needs. I appreciate that driving my Prius at safe speeds (rather than speeding) and accelerating gradually gives me the best fuel efficiency. I always drive with a goal of getting the best fuel efficiency possible, which in turn has motivated me to have safer driving habits.

- Alex D

It gets great gas mileage!

My car is comfortable and reliable. It gets great gas mileage. It has a really nice sunroof. One problem is the headlight was faulty and it had to be replaced a lot and than the recall to have it fixed was time consuming. Another problem is it bottoms out really easily and gets paint scratches in parking areas because Its so low to the ground. The wind shield wipers have never been that great. Satellite radio doesn't come in well either. My biggest complaint is the back window is difficult to see out of. The window is slanted and theres 2 windows making it challenging to see when Its night time or snowing.

- Abigail K

Great car if you travel a lot for business.

To date I have had very little issues with my Prius and in the future I would buy another one. The biggest issue I have had is with the brakes, not the brakes themselves but a mechanism within the brakes (sorry, do not recall the name) to where I was driving and all of a sudden the brakes barely worked and I had to push the brake pedal all the way to the floor and it still hardly worked. It was very scary and cost me over $900 to have it fixed. I took it to an honest mechanic here in Arizona because the Toyota dealership gave me a price twice that amount. I do not like dealerships and I do not trust them.

- Melissa J

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Compare Models & Key Features

Front passenger 3/4 w/ wheels turned.
Drivers side profile with drivers side door open.
Key Specs

Overview

Kelley Blue Book Value

Kelley Blue Book Value
$9,422 - $11,727
$9,356 - $11,769

Horsepower

Horsepower
98 (hp)
98 (hp)

Bluetooth

Bluetooth
Optional
Optional
Standard

BackUp Camera

BackUp Camera
Not Available
Optional
Optional

Engine Type

Engine Type
1.8L DOHC 16
Hybrid system
1.8L DOHC 16
Hybrid system
Interior Features

Convenience & Comfort

Sun Roof

Sun Roof
Not Available
Optional
Optional

Alarm

BackUp Camera

BackUp Camera
Not Available
Optional
Optional

HeadsUp Display

Keyless Entry

Keyless Entry
Standard
Standard

Universal Garage Door Opener

Rain Sensing Wipers

Heated Mirrors

Heated Mirrors
Standard
Standard

Heated Steering Wheel

Power Mirrors

Power Mirrors
Standard
Standard

Steering Wheel Controls

Steering Wheel Controls
Standard
Standard

Cruise Control

Cruise Control
Standard
Standard

Power Windows

Power Windows
Standard
Standard

Rear Defrost

Rear Defrost
Standard
Standard

Privacy Glass

Premium Sound System

Premium Sound System
Not Available
Standard

Driver Restriction Features

Automatic Parking

Power Steering

Power Steering
Standard
Standard

Dimensions

Front Leg Room

Front Leg Room
42.5 (in.)
42.5 (in.)

Front Head Room

Front Head Room
38.6 (in.)
38.6 (in.)

Rear Leg Room

Rear Leg Room
36 (in.)
36 (in.)

Second Head Room

Second Head Room
37.6 (in.)
37.6 (in.)

Trunk Volume

Cargo Volume

Entertainment

Bluetooth

Bluetooth
Optional
Optional
Standard

MP3 Player

MP3 Player
Standard
Standard

Entertainment System

Satellite Radio

Satellite Radio
Optional
Optional
Standard

WiFi Hotspot

Smart Device Integration

AUX Input

AUX Input
Standard
Standard

CD Player

CD Player
Standard
Standard

Heating & Cooling

Climate Control

AC

Dual Zone

Navigation & Communication

Navigation System

Navigation System
Not Available
Optional
Optional

Cell PhoneHookup

Seats

Standard Seat

Standard Seat
Cloth
Cloth

Passengers

Passengers
5
5

Power Driver Seat

Power Passenger Seat

Heated Front Seats

Heated Rear Seats

Cooled Front Seats

Cooled Rear Seats

Seat Memory

3rd Row Seating

Pass Through Rear Seat

Pass Through Rear Seat
Standard
Standard

Seat Massage

Driver Lumbar

Exterior Features

Accessories

Standard Seat

Standard Seat
Aluminum
Aluminum

Power Liftgate

Hands Free Liftgate

Power Folding Mirror

Bed Liner

Rear Spoiler

Rear Spoiler
Standard
Standard

Running Boards

Dimensions

Tire Width

Tire Width
P195/65R15
P195/65R15

Wheelbase

Wheelbase
106.3 (in.)
106.3 (in.)

Turning Radius

Turning Radius
- TBD - (ft.)
- TBD - (ft.)

Length

Length
175.6 (in.)
175.6 (in.)

Width

Width
68.7 (in.)
68.7 (in.)
Mechanical Specs

Engine & Performance

Weight

Weight
3042 (.lbs)
3042 (.lbs)

Horsepower

Horsepower
98 (hp)
98 (hp)

Torque

Torque
105 (ft. lbs.)
105 (ft. lbs.)

Maximum Towing Capacity

Maximum Towing Weight

Trailer Hitch Receiver

Gas Electric Hybrid

Gas Electric Hybrid
Standard
Standard

FlexFuel Electric Hybrid

PlugIn Electric Gas

PlugIn Electric FlexFuel

Turbocharged

4wheel Disc Brakes

4wheel Disc Brakes
Standard
Standard

Limited Slip Differential

Performance Tires

Engine Cylinders

Engine Cylinders
4 Cylinder
4 Cylinder

Drivetrain

Drivetrain
Front Wheel Drive
Front Wheel Drive

Fuel

Fuel Capacity

Fuel Capacity
11.9 (gal.)
11.9 (gal.)

Combined

Combined
50 (mpg)
50 (mpg)

City

City
51 (mpg)
51 (mpg)

Highway

Highway
48 (mpg)
48 (mpg)

Suspension

Active Suspension

Air Suspension

Stance Suspension

Transmission

Manual Mode

Overdrive

CTV Transmission

CTV Transmission
Standard
Standard
Safety Features

Features

Spare Tire

Spare Tire
Temporary Spare Tire
Temporary Spare Tire

Tow Hooks

ABS Brakes

ABS Brakes
Standard
Standard

Automatic Headlights

Automatic Headlights
Standard
Standard

Tire Pressure Monitor System

Tire Pressure Monitor System
Standard
Standard

Child Safety Locks

Child Safety Locks
Standard
Standard

Stability Control

Stability Control
Standard
Standard

Traction Control

Traction Control
Standard
Standard

HID Headlights

Auto Leveling Headlinghts

Rear Parking Sensors

Adaptive Cruise Control

Night Vision

Assistance

Automated Emergency Braking

Automated Emergency Braking
Standard
Standard

Blind Spot Monitor

Lane Keeping Assist

Lane Departure Warning

Cross Traffic Alert

Air Bags

Driver Airbag

Driver Airbag
Standard
Standard

Passenger Airbag

Passenger Airbag
Standard
Standard

Passenger Airbag OnOff Switch

Front Side Airbag

Front Side Airbag
Standard
Standard

Rear Side Airbag

Front Head Airbag

Front Head Airbag
Standard
Standard

Rear Head Airbag

Rear Head Airbag
Standard
Standard

Passenger Airbag Sensor

Passenger Airbag Sensor
Standard
Standard

Knee Airbag

Knee Airbag
Standard
Standard

Seatbelt Airbag

Safety & Reliability

NHTSA Crash Test
  • Overall
  • Front
  • Side
  • Rollover
*National Highway Traffic Safety Administration
IIHS Crash Test
  • Moderate Overlap Front
  • Side
  • Roof Strength N/A
  • Driver-side Overlap Front N/A
*Insurance Institute for Highway Safety
JD Power Rating
  • ‌Overall
  • Mechanical
  • Powertrain Quality
  • Body & Interior Design
  • ‌Features
*JD Power Circle Ratings

Safety Recalls (9)

Equipment > Other > Labels Oct 1, 2009
Report Receipt Date:
Oct 1, 2009
NHTSA Campaign:
10V036000
Summary:
SOUTHEAST TOYOTA IS RECALLING CERTAIN MODEL YEAR 2006-2009 SIENNA PASSENGER VEHICLES FOR FAILING TO COMPLY WITH THE REQUIREMENTS OF FEDERAL MOTOR VEHICLE SAFETY STANDARD NO. 110, "TIRE SELECTION AND RIMS." THESE VEHICLES WERE SOLD BETWEEN SEPTEMBER 1, 2005 AND JUNE 2, 2008 WITHOUT THE REQUISITE LOAD CARRYING CAPACITY MODIFICATION LABELS.
Consequence:
A DRIVER MAY OVERLOAD A VEHICLE WHICH MAY INCREASE THE RISK OF A CRASH.
Remedy:
DEALERS WILL REPLACE THE LOAD CARRYING CAPACITY MODIFICATION (ADDENDUM) LABEL FREE OF CHARGE. THE RECALL EXPECTED TO BEGIN DURING MAY 2010. OWNERS MAY CONTACT SOUTHEAST TOYOTA AT 1-954-420-2000.
Service Brakes Jun 5, 2013
Report Receipt Date:
Jun 5, 2013
NHTSA Campaign:
13V235000
Summary:
Toyota is recalling certain model year 2010 Prius vehicles manufactured March 31, 2009, through October 9, 2009; and model year 2010 Lexus HS250h vehicles manufactured June 19, 2009, through October 9, 2009. Nitrogen gas from a component of the brake booster pump assembly could leak into the brake fluid.
Consequence:
As nitrogen is released into the brake fluid, the brake pedal may have reduced hydraulic pressure. Under certain circumstances, this condition could affect stopping distance and increase the risk of a crash.
Remedy:
Toyota will notify owners, and dealers will replace the affected brake booster pump assemblies. The recall is expected to begin late July 2013. Owners may contact Toyota at 1-800-331-4331.
Hybrid Propulsion System Oct 4, 2018
Report Receipt Date:
Oct 4, 2018
NHTSA Campaign:
18V684000
Summary:
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2010-2014 Toyota Prius and 2012-2014 Toyota Prius V vehicles. Excessive voltage in the Intelligent Power Module (IPM) within the inverter may cause the hybrid system to shut down, causing the vehicle to stall while being driven.
Consequence:
If the hybrid system shuts down unexpectedly, it can increase the risk of a crash.
Remedy:
Toyota will notify owners, and dealers will update the software for the motor/generator control electronic control unit (ECU) and the hybrid control ECU as necessary, free of charge. Interim notices informing owners of the safety risk are expected to begin October 22, 2018. Owners will receive a second notice when the remedy becomes available. Owners may contact Toyota customer service at 1-888-270-9371. Toyota's number for this recall is J0V. Note: The software updates in this recall are needed even if the vehicle had the software previously updated under recalls 14V-053 or 15V-449.
Service Brakes, Air > Antilock > Control Unit/module Feb 9, 2010
Report Receipt Date:
Feb 9, 2010
NHTSA Campaign:
10V039000
Summary:
TOYOTA IS RECALLING CERTAIN MODEL YEAR 2010 TOYOTA PRIUS AND LEXUS HS250H PASSENGER VEHICLES. CUSTOMERS HAVE EXPERIENCED INCONSISTENT BRAKE FEEL AFTER ABS ACTUATION DURING SLOW AND STEADY APPLICATION OF THE BRAKES ON ROUGH OR SLICK ROAD SURFACES. STOPPING DISTANCES MAY BE INCREASED COMPARED WITH A CUSTOMER'S EXPECTATION FOR A GIVEN PEDAL FORCE.
Consequence:
VEHICLE STOPPING DISTANCES MAY INCREASE RELATIVE TO A CUSTOMER'S EXPECTATION INCREASING THE RISK OF A CRASH.
Remedy:
DEALERS WILL REWRITE THE PROGRAMMING OF THE ABS CONTROL UNIT FREE OF CHARGE. THE RECALL IS EXPECTED TO BEGIN LATE FEBRUARY AND BE COMPLETED IN LATE MARCH 2010. OWNERS MAY CONTACT TOYOTA AT 1-800-331-4331 AND LEXUS AT 1-800-255-3987.
Seats Jun 2, 2016
Report Receipt Date:
Jun 2, 2016
NHTSA Campaign:
16V396000
Summary:
Southeast Toyota Distributors, LLC (SET) is recalling certain 2005-2011 4Runner, Highlander, Sequoia, and Sienna, 2005-2010 Avalon and Tundra, 2006-2008 Camry Solara, 2006-2010 Highlander hybrid, 2006-2011 Rav4 and Tacoma, 2007-2010 FJ Cruiser, 2007-2011 Camry hybrid, 2009-2010 Venza, 2010-2012 Prius, 1988-1990 and 2005-2010 Camry, and 1989 and 2009-2010 Corolla vehicles equipped with aftermarket accessory seat heaters with a copper strand heating element. The electrical wiring in the seat heaters may be damaged when the seat cushion is compressed.
Consequence:
If damaged, the copper strand heating element may short circuit, increasing the risk of a fire.
Remedy:
SET will notify owners, and dealers will disconnect the seat heaters, free of charge, and refund the purchase price of the seat heater accessory. The recall began on July 14, 2016. Owners may contact SET customer service at 1-866-405-4226. SET number for this recall is SET16B.
Hybrid Propulsion System Feb 11, 2014
Report Receipt Date:
Feb 11, 2014
NHTSA Campaign:
14V053000
Summary:
Toyota is recalling certain model year 2010 through 2014 Prius vehicles. In the affected vehicles, the Intelligent Power Module (IPM) inside the inverter module (a component of the hybrid system) contains transistors that may become damaged from high operating temperatures. If this occurs, various warning lamps will be illuminated on the instrument panel and the vehicle will have reduced power allowing it to only drive a short distance.
Consequence:
The vehicle may enter a fail-safe/limp-home mode that limits the drivability of the vehicle. The hybrid system could also shut down completely resulting in a vehicle stall, increasing the risk of a crash.
Remedy:
Toyota will notify owners and dealers will update the software for both the motor/generator control electronic control unit (ECU) and the hybrid control ECU, free of charge. If an owner experiences a failure of the inverter before the vehicle receives updated software, the dealer will replace the inverter assembly with a new one at no charge. The recall is expected to begin in late February 2014. Owners may contact Toyota at 1-800-331-4331.
Air Bags Jun 30, 2016
Report Receipt Date:
Jun 30, 2016
NHTSA Campaign:
16V487000
Summary:
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain model year 2010-2012 Toyota Prius, 2010 and 2012 Toyota Prius Plug-in Hybrid, and 2011-2012 Lexus CT200h vehicles. A weld in the curtain shield air bag inflator may crack causing one or both portions of the inflator to eject into the passenger cabin.
Consequence:
If either portion of the curtain shield air bag inflator ejects into the passenger cabin, there is an increased risk of injury to vehicle occupants.
Remedy:
Toyota will notify owners, and dealers will install retention brackets to the curtain shield air bags, free of charge. The recall is expected to begin July 25, 2016. Owners may contact Toyota Customer Service Department at 1-800-331-4331. Toyota's number for this recall is Toyota G0U, and Lexus GLJ.
Equipment > Other > Labels Jan 26, 2010
Report Receipt Date:
Jan 26, 2010
NHTSA Campaign:
10V035000
Summary:
GULF STATES TOYOTA IS RECALLING CERTAIN MODEL YEAR 2005-2010 VEHICLES FOR FAILING TO COMPLY WITH THE REQUIREMENTS OF FEDERAL MOTOR VEHICLE SAFETY STANDARD NO. 110, "TIRE SELECTION AND RIMS." THESE VEHICLES WERE SOLD BETWEEN SEPTEMBER 1, 2005 AND JUNE 2, 2008 WITHOUT THE REQUISITE LOAD CARRYING CAPACITY MODIFICATION LABELS.
Consequence:
THIS DOES NOT MEET THE STANDARD REQUIREMENTS.
Remedy:
DEALERS WILL REPLACE THE CERTIFICATION LABEL, THE TIRE AND LOADING INFORMATION LABEL, AND THE LOAD CARRYING CAPACITY MODIFICATION (ADDENDUM) LABEL FREE OF CHARGE. DEALERS WILL ALSO CORRECT THE OWNER'S MANUAL. THE SAFETY RECALL IS EXPECTED TO BEGIN DURING MAY 2010. OWNERS MAY CONTACT GULF STATES TOYOTA AT 713-580-3300.
Seats Nov 19, 2014
Report Receipt Date:
Nov 19, 2014
NHTSA Campaign:
14V743000
Summary:
Southeast Toyota Distributors, LLC (SET) is recalling certain model year 2010-2011 Prius and Corolla, 2009-2011 Venza, 2006-2010 Avalon, 2007-2010 FJ Cruiser, 2005-2011 Sienna and Sequoia, 2006-2011 Tacoma 4x2 and 4x4, Camry, Highlander, Tundra 4x2 and 4x4, and 2007-2011 Rav4 and 4Runner. The affected vehicles may experience compression of the seat cushion which may damage the seat heater wiring.
Consequence:
Damage to the seat heater wiring could cause the wires to short, increasing the risk of the seat burning and causing personal injury to the occupant.
Remedy:
SET will notify owners, and dealers will disconnect the heaters with copper strand heating elements and refund the purchase price of the seat heater accessory, free of charge. The recall is expected to began in January 2015. Owners may contact SET customer service at 1-866-405-4226.

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