Kelly Blue Book® Fair Market Range

Select Trim:

Kelly Blue Book® Fair Market Range
Drivers side profile with drivers side door open.

II Key Features & Specs

Kelley Blue Book Value®
New Fair Market Range
Crash Test Rating
Source NHTSA
MPG (up to)
51 City / 48 HWY

Select Trim To Compare:

Mechanical Features

  • 1.8L DOHC 16-valve VVT-i Atkinson-cycle I4 hybrid engine
  • Electronic throttle control system w/intelligence (ETCS-i) -inc: Eco, EV & power driving modes
  • Hybrid system -inc: sealed nickel-metal hydride battery, integrated permanent synchronous electric motor, integrated regenerative brake system
  • Push button ignition
  • Continuously variable transmission (ECVT)
  • Front wheel drive
  • Independent MacPherson strut suspension w/stabilizer bar
  • Torsion beam rear suspension
  • Electric pwr assisted rack & pinion steering
  • Ventilated front & solid rear pwr disc brakes

Exterior Features

  • 15" 5-spoke aluminum alloy wheels w/wheel covers
  • P195/65R15 all-season tires
  • T135/80D16 compact spare tire
  • Rear deck spoiler
  • Auto-off multi-reflector projector headlamps
  • LED tail lamps
  • Color-keyed folding pwr heated mirrors
  • High solar energy absorbing (HSEA) glass
  • Washer-linked variable intermittent windshield wipers
  • Intermittent rear window wiper
  • Tonneau cover w/clasp for under-floor storage

Entertainment Features

  • AM/FM stereo w/CD/MP3/WMA player -inc: (6) speakers, satellite radio capability
  • Aux audio input

Interior Features

  • Front bucket seats
  • Fabric seat material
  • 6-way adjustable drivers seat w/vertical adjustment
  • 60/40 split rear seat
  • Adjustable front/rear headrests w/fold-forward rear headrests
  • Front center console w/sliding armrest -inc: storage compartment w/removable utility tray, wire-management feature, (2) cup holders
  • Rear fold-down armrest w/(2) cup holders
  • Active headrests
  • Tilt/telescopic adjustable steering wheel w/Touch Tracer Display -inc: audio controls, HVAC controls
  • Multi-information display -inc: energy monitor, fuel consumption history, hybrid system indicator, odometer w/twin tripmeters
  • Central instrument display -inc: digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator
  • Pwr windows w/auto up/down
  • Retained accessory pwr
  • Pwr door locks w/anti-lockout feature
  • Driver door smart key entry system -inc: panic button, keyless entry
  • Cruise control
  • Engine immobilizer
  • Air conditioning w/electric A/C compressor
  • Rear window electric defogger w/timer
  • Dual compartment glove box
  • (2) 12V pwr outlets
  • Overhead console w/maplights & shift illumination
  • Dual front sunvisors w/illuminated vanity mirrors
  • (4) retractable assist grips
  • Illuminated entry w/step lamp
  • Rear dome light
  • Cargo area lamp
  • Front seatback pockets

Safety Features

  • 4-wheel anti-lock braking system (ABS) w/electronic brake-force distribution (EBD) & brake assist
  • Traction control (TRAC)
  • Enhanced vehicle stability control
  • Side-impact door beams
  • Front/rear energy-absorbing crumple zones
  • Driver/front passenger advanced airbags w/occupant classification sensor
  • Front seat-mounted side airbags
  • Front & rear side curtain airbags
  • Drivers knee airbag
  • 3-point seatbelts w/front pretensioners & force limiters
  • Adjustable front seatbelt shoulder anchors
  • Three-point seatbelts in all seating positions
  • Automatic locking retractors (ALR/ELR) on all passenger seatbelts
  • LATCH (Lower anchors & tethers for children) system for outboard rear seats
  • Child safety rear door locks
  • Direct tire pressure monitoring system
  • Collapsible steering column

2010 Toyota Prius Owner Reviews

388 Reviews
64% 28% 7% 1% 1%
Leave your review Would you recommend this vehicle?
(Select your rating)

Toyota Prius: perfect for young adults without infants.

2010 Toyota Prius II

I love the fuel efficiency and size of my vehicle, but I do not think it would be large enough if I had any small children. Fitting a car seat of any size in the backseat can be difficult. I have had issues in the past with there being a recall or a technical issue with the vehicle. This can cause the vehicle to shut down while driving -- the power will shut off, you cannot accelerate or shift gears, and powering it back on is nearly impossible. This can be quite dangerous when driving on an incline or the interstate and the vehicle decides to shut down. But again, this only tends to happen when there is some sort of recall or technical issue. On a daily basis, the vehicle is able to withstand an hour-long commute and gets excellent gas mileage.

- Elizabeth D

Its hybrid and comes in all sorts of color. It is also small enough to park.

2010 Toyota Prius II

It's comfortable and smooth to drive. I like how there is a reverse screen to help you back out of tight spaces. However, it starts up differently than what I am used to. It is great on mileage and gas which can clearly save money. However, I am unsure on how much I would save since the maintenance is a bit pricey. It does not exactly have a trunk that closes as a trunk but is fairly large so you can store a lot in it.

- Veronica E

Gas saver: good on gas, Toyota built, quiet

2010 Toyota Prius II

The car is great on gas, it gets me everywhere's I need to go safe and efficiently. The inside has a couple things that show that they were more worried about the mileage then the inside of the vehicle. It runs good and hasn't given me any problems yet, just have to do the regular maintenance on it like oil, coolant and etc. even though it's small the back corners being so wide creates a bit of a blind spot.

- Joseph A

Great car for zipping around the city!

2010 Toyota Prius II

I really enjoy driving my Prius on a daily basis because it is comfortable, small and easy to drive, but still has a lot of room on the inside. It gets great gas mileage because of the hybrid engine, but I have found that this engine makes maintenance more difficult. It is very lightweight, which is also great for gas mileage, but not great for inclement weather.

- Katie R

Toyota Prius, compact but comfortable.

2010 Toyota Prius II

The only thing I do not like about my vehicle is there is not much trunk space. The good thing about it though is the seats lay down so if you do not have passengers you have more room. It is very liable. I have had two recalls on it since I have bought February 2014. The only major thing I have had to buy is something to do with the battery.

- Tamara H

Gas mileage is amazing. In the car is very roomy even someone who is tall.

2010 Toyota Prius II

I have noticed that in the newer Prius is the electric battery does not last as long or for the mileage that the old battery said. Have replaced the battery pack ones in the Prius. Did not do one salted all cells. It is very expensive to do that. Rebuilt battery is about $900 over a new one is about 7000. According to the Toyota.

- Lori B

It is really great on gas!

2010 Toyota Prius II

My Prius has the dreaded hybrid battery failure ($1k-4k in repairs), a dealership recommended head gasket replacement may also be needed ($3,500). I've recently had all the spark plugs and engine coils replaced ($1,100). I've also replaced the 12v battery around the same time ($280). The car has been great up to that point.

- Tory T

Toyota Prius, hybrid good on gas.

2010 Toyota Prius II

The vehicle is very good on gas mileage. We get at least 450 miles on a ten gallon tank. We haven't had to do any major repairs, just maintenance. One of the drawbacks is it is not very roomy for the driver. It also does not have good mirrors and it is very hard to see traffic to the right and left when looking out.

- Suzanne S

Prius is Great on gas, I mean amazing!

2010 Toyota Prius II

The vehicle is AMAZING on gas. And drives very smooth! No problems at all, BESIDES that the traction is very low on the car so you struggle going through car washes. But otherwise it's a great vehicle and I highly recommend it for families or people who love to travel, because again the car is GREAT on gas.

- Shanna H

Great mpg, not comfortable seats

2010 Toyota Prius II

Excellent car and value. Drives economically, great turning radius, excellent mpg. It is not comfortable to drive too long. The seats are not ergonomic, and I often have hip issues. The car on/off button is not as responsive and I have to make sure it is off so I don't run the battery.

- Andrea T

Good car for mileage, electrical issues make me concerned

2010 Toyota Prius II

The electrical component is concerning. I have had an error w/ this that caused my battery to repeatedly die until fixed. Otherwise I love the vehicle-great mileage, lots of space in the trunk. Great for grocery shopping, changing baby diapers, and has plenty of space in my opinion.

- Sarah A

Environmental affordable but small

2010 Toyota Prius II

This vehicle is on the smaller side. If you were in an accident it might not be able to save you. The gas is amazing thought and can get you anywhere cheaply. It's a little hard to accelerate but it's comfortable and affordable. It's also green and good for the environment.

- David L

General information about 2010 Toyota Prius

2010 Toyota Prius II

Drives super smooth and quiet. Get about 50 mpg in town, on freeway about 45 mpg. Toyota is always a reliable bet I have over 150000 miles on Toyota. Still no mechanical problem. Toyota is super comfortable, and a very relaxing ride. No accidents so no idea how airbags work


Reliable good car for families and teens.

2010 Toyota Prius II

Could go faster in a shorter amount of time. Besides that it is a very reliable car with a lot of gas mileage, and it is smooth driving on all kinds of roads. It has nice aux and charger ports that are convenient and the window controls are very accessible.

- Miranda M

Three modes for the Prius!

2010 Toyota Prius II

I have not had any problems with my Prius! It is very reliable and highly recommended! I get on average 500 miles per fill up and an average fill-up is 20$. I enjoy the eco mode and the other modes so that I have a choice. My Prius is spacious for me.

- Christy G

Prius cute and comfy - love it

2010 Toyota Prius II

I have had no issues with my car. Typically it is great on gas, and it gets me where I need to go. Toyota makes great cars in general and the Prius is by far my favorite. I like that it is eco friendly. Great on gas, cute, and also surprisingly big..

- sarah R

2010 Toyota Prius - low maintenance highway machine.

2010 Toyota Prius II

- Tim W

Leave your review