III
$8,438 - $10,747
Kelly Blue Book® Fair Market Range

Select Trim:

Kelly Blue Book® Fair Market Range
Drivers side profile with drivers side door open.
* Photo: 2010 Toyota Prius II Trim image

III Key Features & Specs

Kelley Blue Book Value®
$8,438 - $10,747
New Fair Market Range
Crash Test Rating
Source NHTSA
MPG (up to)
51 City / 48 HWY
Horsepower
98
Seats
5

Mechanical Features

  • 1.8L DOHC 16-valve VVT-i Atkinson-cycle I4 hybrid engine
  • Electronic throttle control system w/intelligence (ETCS-i) -inc: Eco, EV & power driving modes
  • Hybrid system -inc: sealed nickel-metal hydride battery, integrated permanent synchronous electric motor, integrated regenerative brake system
  • Push button ignition
  • Continuously variable transmission (ECVT)
  • Front wheel drive
  • Independent MacPherson strut suspension w/stabilizer bar
  • Torsion beam rear suspension
  • Electric pwr assisted rack & pinion steering
  • Ventilated front & solid rear pwr disc brakes

Exterior Features

  • 15" 5-spoke aluminum alloy wheels w/wheel covers
  • P195/65R15 all-season tires
  • T135/80D16 compact spare tire
  • Rear deck spoiler
  • Auto-off multi-reflector projector headlamps
  • LED tail lamps
  • Color-keyed folding pwr heated mirrors
  • High solar energy absorbing (HSEA) glass
  • Washer-linked variable intermittent windshield wipers
  • Intermittent rear window wiper
  • Tonneau cover w/clasp for under-floor storage

Entertainment Features

  • JBL premium audio system -inc: AM/FM stereo w/6-disc CD/MP3/WMA changer, integrated XM satellite radio, (8) speakers
  • Aux audio input
  • Bluetooth connectivity w/steering wheel-mounted controls

Interior Features

  • Front bucket seats
  • Fabric seat material
  • 6-way adjustable drivers seat w/vertical adjustment
  • 60/40 split rear seat
  • Adjustable front/rear headrests w/fold-forward rear headrests
  • Front center console w/sliding armrest -inc: storage compartment w/removable utility tray, wire-management feature, (2) cup holders
  • Rear fold-down armrest w/(2) cup holders
  • Active headrests
  • Tilt/telescopic adjustable steering wheel w/Touch Tracer Display -inc: audio controls, HVAC controls
  • Multi-information display -inc: energy monitor, fuel consumption history, hybrid system indicator, odometer w/twin tripmeters
  • Central instrument display -inc: digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator
  • Pwr windows w/auto up/down
  • Retained accessory pwr
  • Pwr door locks w/anti-lockout feature
  • Driver door smart key entry system -inc: panic button, keyless entry
  • Cruise control
  • Engine immobilizer
  • Air conditioning w/electric A/C compressor
  • Rear window electric defogger w/timer
  • Dual compartment glove box
  • (2) 12V pwr outlets
  • Overhead console w/maplights & shift illumination
  • Dual front sunvisors w/illuminated vanity mirrors
  • (4) retractable assist grips
  • Illuminated entry w/step lamp
  • Rear dome light
  • Cargo area lamp
  • Front seatback pockets

Safety Features

  • 4-wheel anti-lock braking system (ABS) w/electronic brake-force distribution (EBD) & brake assist
  • Traction control (TRAC)
  • Enhanced vehicle stability control
  • Side-impact door beams
  • Front/rear energy-absorbing crumple zones
  • Driver/front passenger advanced airbags w/occupant classification sensor
  • Front seat-mounted side airbags
  • Front & rear side curtain airbags
  • Drivers knee airbag
  • 3-point seatbelts w/front pretensioners & force limiters
  • Adjustable front seatbelt shoulder anchors
  • Three-point seatbelts in all seating positions
  • Automatic locking retractors (ALR/ELR) on all passenger seatbelts
  • LATCH (Lower anchors & tethers for children) system for outboard rear seats
  • Child safety rear door locks
  • Direct tire pressure monitoring system
  • Collapsible steering column

2010 Toyota Prius Owner Reviews

4.55
388 Reviews
64% 28% 7% 1% 1%
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The Prius is great in snow as it is a front wheel drive vehicle.

2010 Toyota Prius III

I love my Prius. It is fun to drive. I can pass trucks in the mountains so has plenty of get up and go. It gets 42 miles to the gallon. The only things I have had to replace in 160,000 miles are tires, one battery and windshield wiper blades. Checked my brake pads the last oil change and they are still like new as the way a Prius is designed is to use the system as brakes. It charges the big battery when I brake somehow also. It is not real comfortable on long trips but the mileage makes up for the less comfortable seats. I do need to get the headlights buffed as they are scratched looking and the dealership said they could do that for $100 I think to make them look new again. I have been told the big Prius battery should last 400,000 miles or more and I will keep this Prius for as long as it runs and then buy another one. You only change oil every 10,000 miles and rotate tire. I was told that it is the least expensive vehicle on the road today. Costs $.07 a mile to drive it. I love it when I fill it up. Has a 11 gallon tank and goes 400 miles without a fill up. I love the money I save with my Toyota Prius.

- Debbie K

Priuses, the most practical car on the market!

2010 Toyota Prius III

This is a very reliable, practical, and comfortable car. It's extremely fuel efficient. The car is roomy and comfortable. We're able to pack a lot of things in our trunk or haul things around due to the seats going down. We've had no issues since we've gotten the car. It also goes pretty fast when driving with Power Mode. Due to our great experience with this car, we would definitely buy another Prius should the need for a new car arise.

- Mae F

Prius - Reliable and Long Lasting

2010 Toyota Prius III

My Prius has been very reliable since I have owned it. Little service has been needed even though it has over 175k miles. When I had a problem with the car not starting I did have to have it towed to my local Toyota dealership. Once it was determined what the issue with the battery was, I was informed that Toyota's warranty was extended to cover the problem. I was extremely pleased since the repair would have been over $3k.

- Colleen C

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