$8,124 - $10,313
Kelly Blue Book® Fair Market Range

Select Trim:

Kelly Blue Book® Fair Market Range
Drivers side profile with drivers side door open.

IV Key Features & Specs

Kelley Blue Book Value®
$8,124 - $10,313
New Fair Market Range
Crash Test Rating
Source NHTSA
MPG (up to)
51 City / 48 HWY

IV Features & Specs

Interior Features

  • Front bucket seats
  • Leather seat material
  • Heated front seats w/driver lumbar support
  • 6-way adjustable drivers seat w/vertical adjustment
  • 60/40 split rear seat
  • Adjustable front/rear headrests w/fold-forward rear headrests
  • Front center console w/sliding armrest -inc: storage compartment w/removable utility tray, wire-management feature, (2) cup holders
  • Rear fold-down armrest w/(2) cup holders
  • Active headrests
  • Tilt/telescopic adjustable steering wheel w/Touch Tracer Display -inc: audio controls, HVAC controls
  • Multi-information display -inc: energy monitor, fuel consumption history, hybrid system indicator, odometer w/twin tripmeters
  • Central instrument display -inc: digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator
  • Pwr windows w/auto up/down
  • Retained accessory pwr
  • Pwr door locks w/anti-lockout feature
  • Three-door smart key entry system -inc: panic button, keyless entry
  • HomeLink universal garage door opener
  • Cruise control
  • Engine immobilizer
  • Air conditioning w/electric A/C compressor
  • Plasmacluster ionizer
  • Rear window electric defogger w/timer
  • Dual compartment glove box
  • (2) 12V pwr outlets
  • Auto-dimming rearview mirror
  • Overhead console w/maplights & shift illumination
  • Dual front sunvisors w/illuminated vanity mirrors
  • (4) retractable assist grips
  • Illuminated entry w/step lamp
  • Rear dome light
  • Cargo area lamp
  • Front seatback pockets

Entertainment Features

  • JBL premium audio system -inc: AM/FM stereo w/6-disc CD/MP3/WMA changer, integrated XM satellite radio, (8) speakers
  • Aux audio input
  • Bluetooth connectivity w/steering wheel-mounted controls

Exterior Features

  • 15" 5-spoke aluminum alloy wheels w/wheel covers
  • P195/65R15 all-season tires
  • T135/80D16 compact spare tire
  • Rear deck spoiler
  • Auto-off multi-reflector projector headlamps
  • LED tail lamps
  • Color-keyed folding pwr heated mirrors
  • High solar energy absorbing (HSEA) glass
  • Water-repellent front glass
  • Washer-linked variable intermittent windshield wipers
  • Intermittent rear window wiper
  • Tonneau cover w/clasp for under-floor storage

Safety Features

  • 4-wheel anti-lock braking system (ABS) w/electronic brake-force distribution (EBD) & brake assist
  • Traction control (TRAC)
  • Enhanced vehicle stability control
  • Side-impact door beams
  • Front/rear energy-absorbing crumple zones
  • Driver/front passenger advanced airbags w/occupant classification sensor
  • Front seat-mounted side airbags
  • Front & rear side curtain airbags
  • Drivers knee airbag
  • 3-point seatbelts w/front pretensioners & force limiters
  • Adjustable front seatbelt shoulder anchors
  • Three-point seatbelts in all seating positions
  • Automatic locking retractors (ALR/ELR) on all passenger seatbelts
  • LATCH (Lower anchors & tethers for children) system for outboard rear seats
  • Child safety rear door locks
  • Direct tire pressure monitoring system
  • Collapsible steering column

Mechanical Features

  • 1.8L DOHC 16-valve VVT-i Atkinson-cycle I4 hybrid engine
  • Electronic throttle control system w/intelligence (ETCS-i) -inc: Eco, EV & power driving modes
  • Hybrid system -inc: sealed nickel-metal hydride battery, integrated permanent synchronous electric motor, integrated regenerative brake system
  • Push button ignition
  • Continuously variable transmission (ECVT)
  • Front wheel drive
  • Independent MacPherson strut suspension w/stabilizer bar
  • Torsion beam rear suspension
  • Electric pwr assisted rack & pinion steering
  • Ventilated front & solid rear pwr disc brakes

Options & Packages

Additional Equipment

Solar roof pkg ($4,280)

  • Pwr tilt/slide moonroof
  • Solar panel-powered ventilation system
  • Remote air cond system
  • Voice-activated touch-screen DVD navigation system
  • JBL AM/FM 4-disc CD/MP3 changer w/(8) speakers
  • Integrated satellite radio & XM NavTraffic
  • Bluetooth connectivity w/steering wheel-mounted controls
  • USB port w/iPod connectivity
  • Backup camera
  • Safety Connect w/automatic collision notification
  • Stolen vehicle location
  • Emergency assistance
  • Road side assistance & (1) year trial subscription

Navigation pkg ($2,480)

  • Voice-activated touch-screen DVD navigation system
  • JBL AM/FM 4-disc CD/MP3 changer w/(8) speakers
  • Integrated satellite radio & XM NavTraffic
  • Bluetooth connectivity w/steering wheel-mounted controls
  • USB port w/iPod connectivity
  • Backup camera
  • Safety Connect w/automatic collision notification
  • Stolen vehicle location
  • Emergency assistance
  • Road side assistance & (1) year trial subscription

Post Production Options

Appearance pkg ($428)

  • Rear bumper applique
  • Illuminated door sills

Preferred accessory pkg ($280)

  • 5-piece carpet floor mats & cargo mat
  • Cargo net
  • First aid kit

Preferred premium accessory pkg plus ($329)

  • 5-piece carpet floor mats & cargo mat
  • Cargo organizer
  • Cargo net
  • First aid kit

2010 Toyota Prius Owner Reviews

396 Reviews
65% 28% 7% 1% 1%
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Things to notice about a Toyota Prius

2010 Toyota Prius IV

This is a hybrid vehicle! I love this vehicle because the gas mileage is absolutely awesome! One thing that can be said about a Toyota is the only thing you have to do is change the oil. The performance is excellent. The ride is very comfortable and the seat is perfect for me. The instruments are easy to read and the vehicle is very roomy. A tall man can ride in this car. There are a lot of cup holders and lots of legroom for tall passengers. The color of my vehicle is royal blue and still looks new after 9 years. The brakes are easy to apply and the dome lighting is very adequate for reading a map at night. There is a USB plug-in and it has heated seats.

- Casey J

Consistently great gas mileage with a comfortable ride for your commute.

2010 Toyota Prius IV

I have driven this car for 250,000 miles and had few to zero major problems. The gas mileage has stayed great. The electronics have been top notch with the factory upgrades that come with the iv trim. The one minor design issue I have had is that it is a tight fit for a rear facing car seat in the back. If you had two children under a certain age they'd be impossible to fit and not have your chest firmly in the steering wheel. But having used this car as a commuter for work and as a car for long trips across the country, I give it great marks.

- Peter M

Love my Prius despite some weird issues.

2010 Toyota Prius IV

Very pleased with it overall, specifically how it handles, the gas mileage, the seats, the space inside, the visibility, the electronics. However I have had some problems but I don't think they are very representative of most Prius users. For one I had to replace 2 headlights due to an electrical issue which I eventually got reimbursed due to a recall. Also I twice had a bad oil leak through the timing plate cover which they tell me is very rare, but it cost a couple thousand due to how much labor was needed.

- John W

Prius: great gas mileage and so much more.

2010 Toyota Prius IV

I love my car. Of course, the gas mileage is wonderful and everything I hoped for. But the car is super fun to drive, too. It is very comfortable inside. The seats are kind on long trips. The heat and ac get cranking fast, too. Even the console is perfect, everything I need all within reach, including buttons right on the steering wheel. I also love all of the screens that show me details about my fuel consumption.

- Beth B

Great spacious hybrid car!

2010 Toyota Prius IV

My Prius has a very comfortable and spacious interior with a hatchback and fold down seats to allow for lots of storage in the trunk. The car performs well and gets great gas mileage, I usually spend no more than $60 a month on gas. The only issue I have noticed is that the car does not have great traction during heavy rain or snow.

- Hannah P

Great mileage and reliable.

2010 Toyota Prius IV

I generally like my car. It gets great mileage and has been very reliable. I have the solar panel on tops that vents the car when it gets too hot and heated seats. The best feature by far has been the mileage. I bought the vehicle at 30,000 miles and now have more than 160,000 miles on it with tires being the only repair.

- Dennis L

This is why I love my car.

2010 Toyota Prius IV

My vehicle is a Prius 4. It is a hybrid vehicle, which makes it get great gas mileage. My car also has a solar panel on the roof, so that you can cool off the car, by using your key fob, before you get inside. It is very useful since I live in Florida where it is very humid during the summer.

- Daphne J

I'm able to keep all of my necessities out of sight due to the many compartments.

2010 Toyota Prius IV

I have had no problems with my vehicle. It is comfortable and reliable. It has everything newer cars have (heated seats, Bluetooth, backup camera, navigation) but is nearly 10 years old! The gas mileage is insane! Every full tank gets me nearly 500 miles

- Crystal S

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