Good safety record, very reliable, low maint or cost of ownership, competitive mpg, nice ride and easy on the eyes. Good selection of colors both exterior and interior. Dealership and service personnel are helpful and look for your best interest and the right fit when purchasing the vehicle too.
It is loaded with electronic features which might be more sensitive to breakage vs mechanical issues but no record they are not reliable. MPG is competitive but it seems like it should be better. As an SUV, I wish it came with better weather mats, some type of better protection around the bumpers and wheel wells for off road protection.
The 2020 Mazda CX-9 has an average owner rating of 4.66 out of 5 which ranks it #11 of 21 other Midsize SUVs.
From the Vehicle History blog
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Overall
Front
Rollover
Side
Moderate Overlap Front
Side
Roof Strength
Driver-side Overlap Front