The Kia Soul is a value-focused vehicle that starts under $20,000. The 2020 model is available for between $17,836 and $26,330. This vehicle has six trims to choose from.
Do Kia Souls hold their value?
The Kia Soul is expected to depreciate by around 43% in the first five years, which puts a new $21,020 vehicle at a resale value of $11,912 after that time. At the 10-year mark, it’s expected to be worth $7,254.
This is an economically sensible vehicle, according to Kelley Blue Book, and it performed well on the company’s 5-Year Cost-to-Own study. It has a low starting price under $19,000, placing it at a competitive rate compared to rivals like the Nissan Kicks.
Does the Kia Soul Hold its Value?
The Kia Soul is an affordable vehicle that starts at $18,485 for its manual transmission (or that can be upgraded to the S trim for just $1,300 more). It is competitively priced compared to the Nissan Kicks, Honda HR-V and the Toyota C-HR, its main competitors.
At 10 years, the Kia Soul should retain its value, on average, at around $7,254. That’s more than the Kicks, but less than the other vehicles — though its starting price is lower to even that out.
Nissan Kicks
- Starting MSRP: $21,438
- 10-Year Retail: $6,264
Honda HR-V
- Starting MSRP: $26,602
- 10-Year Retail: $7,773
Toyota C-HR
- Starting MSRP: $24,917
- 10-Year Retail: $7,281
Customer Perception
Consumer reviews about the 2020 Kia Soul are remarkably positive. 73% of people ranked it a five-star vehicle, and 20% gave it four stars. Some mentionable positives include that the vehicle’s GT line has an excellent sport mode and that it is super reliable.
What is the Price of a 2020 Kia Soul?
The base model 2020 Kia Soul, or the LX, sells between $17,836 and $20,375. The LX is the base model, so it has the basic 2.0L 4 engine, 132 ft. lbs. of torque and 147 hp. It gets 27 mpg in the city and up to 33 mpg on the highway.
This version has a single-speed CVT with overdrive and comes with 16-inch x 6.5 steel wheels. Black power side mirrors and body-colored power side mirrors are optional.
Other options include:
- Body-colored door handles
- Black door handles
- Cruise control with steering wheel controls
- Partial floor consoles
- Full floor consoles
Kia Soul S
The Kia Soul S starts at $19,471 and may cost up to $22,054. The engine, torque and horsepower remain the same as the LX, but it comes standard with body-colored power side mirrors.
This trim also comes with a remote keyless entry that is integrated into the key transmitter. There is an illuminated ignition switch as well. The front center armrest is standard, as are the 16-inch x 6.5 alloy wheels.
Many of the options available in the LX come standard in this model.
Kia Soul GT-Line
The GT-Line Starts at $20,500 and goes up to $23,223 with add-ons. It has 147 hp. and 132 ft. lbs. of torque. There is also a single-speed CVT with overdrive.
The GT-Line comes with forward collision-avoidance assist, lane-keeping assist, and lane departure warnings. These are standard with this trim.
The GT-Line does not have normal lane departure warnings, since it has the LKA with lane departure warning already built-in. The system is slightly different but still helpful.
Kia Soul X-Line
The Kia Soul X-Line starts at $20,393 and may be as much as $23,112. It has 147 hp. And 132 ft. lbs. of torque with a single-speed CVT with overdrive transmission.
The X-line does not come with forward collision-avoidance assistance, lane-keeping assist or LKA with lane departure warning. For safety, it has electronic stability control, blind-spot collision warning, ABS and driveline traction control and lane departure warning (LDW).
Physically, it has a black grille with chrome surround that comes standard. It also comes with a roof rack and woven cloth seats. The leather steering wheel is standard.
Kia Soul EX
The Kia Soul EX starts at $20,716 and ranges up to $23,553. It has a single-speed CVT with overdrive and 147 hp. It maintains 132 lb-ft.
The EX does not come with the same audio system as the higher-end GT-Line Turbo. It has the UVO Link Audio System without a subwoofer or ambient lighting.
Forward collision-avoidance assist-ped is not available on this model, but it does have blind-spot collision warning and forward collision-avoidance assist.
Kia Soul GT-Line Turbo
The Kia Soul GT-Line Turbo starts at $23,109 and ranges up to $26,330. It has 195 ft. lbs. of torque and 201 hp. It is a 7-speed automatic or shift manual with overdrive, depending on your preference.
The GT-Line Turbo comes standard with a 10.25-inch color touch screen, six speakers, a UVO Link Audio System and support for Android Auto and Apple CarPlay.
Notably, this model does not have forward collision-avoidance assist, but it does have every other safety feature that the company currently offers on its Soul line.
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