Toyota: Price, Depreciation, and Value

Sandy B
Feb 26, 2021

Toyota Camry Logo

Toyota is one of the most well-respected Japanese automakers. If you’re thinking about buying a Toyota, you may be interested in how pricey these vehicles are and, if you do buy, how well they’ll maintain their value.

Do Toyota vehicles hold their value?

Toyota vehicles lose about 65.55% of their value over ten years, though this differs widely between the models and trim options available. Common Toyota vehicles include:

  • Camry
  • Corolla
  • Avalon
  • Tundra
  • Highlander

How do you know what to expect for the Toyota vehicle you are planning to buy? We’ll help break that information down here by looking at several of the most commonly purchased Toyota vehicles. We’ll look specifically at the 2020 model years.

Always make sure you check the Vehicle History on the specific model, year, and trim before you buy to ensure you have every bit of info you need.

2020 Toyota Camry

Price range: $24,425 – $36,125

Depreciation: 49% after 5 years.

The 2020 Toyota Camry is available in eight trim options. Each trim is available as a front-wheel drive or all-wheel drive sedan, which directly impacts price. The starting price for the Camry LE, the base model, is $24,970. The all-wheel-drive base model starts at $26,370.

The XSE V6 is the top trim option for 2020. This vehicle has a starting MRSP of $35,130 and is only available as a front-wheel-drive sedan for this year.

Trims:

L Trim: $23,845 MSRP, this vehicle is a solid start with a rearview camera, Toyota Safety Sense system, and LED highlights.

LE: $24,350 MSRP, The upgrade on this level comes from 17-inch allow wheels and improved seat folding in the backseat.

SE: $25,550 MSRP with automatic headlights and a black grille with sport mesh insert, and color-keyed rear accents, this model adds a bit more in classic charm.

XLE: $28,925 MSRP, this vehicle offers heated side mirrors, heated front seats, more drive mode options, and Toyota Smart Key, along with adding driver-assist features like the blind-spot monitoring tool.

XSE: MSRP: $29,475, this high-end model gives you 19-inch allow wheels, leather-trimmed seats, and interior accents.

Packages:

  • Power tilt/slide moonroof $900
  • Convenience Package with options $1,315
  • Power tilt slide moonroof with options $2,215

2020 Toyota Corolla

Price range: $19,600 – $26,545

Depreciation: 40% after 5 years

The 2020 Toyota Corolla had six trim options to choose from, all of which are 4-door sedans. The base model, the LE, has a starting price of $20,050. The second trim model, the SE, offered two transmission options, which influence the cost, adding about $700 to that trim.

The highest trim model of the Corolla, the XSE, had a starting price of $25,550. That includes the 10-speed automatic/CVT transmission.

Trim options:

L: $20,595 MSRP, a snazzy car, this vehicle has nice features out of the gate, including LED daytime running lights, pre-collision warning system, and a USB port, among others.

XLE: $25,045 MSRP, this step up provides drivers with more optional features, including a power tilt/slide moonroof, LED accent lights, and a smart key system. The heated front seats add more comfort.

XSE: $26,545 MSRP, this vehicle is the best, with its added tech, SoftTex trimmed front seats, available Entune Premium Audio system, and interior cabin upgrades.

Packages:

  • Smart Key, Blind spot Monitor and 16” alloy wheels $1,150
  • LE Premium Package $2,000

2020 Toyota Avalon

Price range: $36,870 to $43,570

Depreciation: 52% after 5 years

The more luxurious 2020 Toyota Avalon offers five trim options for drivers to choose from with a base MSRP of $38,375. That gets you a 3.5L V6 engine and 8-speed automatic transmission.

You’ll pay a starting point of $42,575 for the highest trim model, the Touring. That comes with the same engine, but with far more features added.

There’s little price difference between the TRD and Touring, but you may get improved upholstery and styling with the Touring.

Trims include:

XLE: $36,870 MSRP, with its 3.5L V6 engine, three driving models, and 8-speed automatic engine is a contender out of the gate. It also features a 9-inch touchscreen display, dual-zone automatic climate control, and USB ports.

XSE: $39,370 MSRP, A key upgrade is the exterior styling including the gloss-black accents and rear spoiler, making this a true sports car. It also features HomeLink and SofTex.

TRD: $43,370 MSRP, this vehicle gives you much more including 19-inch TRD matte black alloy wheels, a midnight black metallic roof, and big 12.9-inch front disc brakes with red calipers.

Packages:

  • Moonroof $1,000
  • Premium Audio with Dynamic Navigation and JBL $1,720

Tundra

Price range: $35,170 – $53,420

Depreciation: 41% after 5 years

The Tundra, a rugged, hard-working truck, is available in six trims. There are a total of 20 configuration options available in the Tundra. The base model is the SR 5.7-: V8 with a starting price of $33,575 for the 4X2 double cab with a 6.6-foot box.

Choose the 4X4 double cab with an eight-foot bed, and you’ll pay a base trim price of $36,955. The highest trim option is the Platinum 5.7L V8 vehicle. Its prices range from $48,775 to $51,825 depending on the bed you want in it. Choose two- or four-wheel drive.

Trims include:

SR: $33,425 MSRP offers ample functionality including a 5.7-L aluminum i-Force V8 engine, 6-speed transmission, and integrated backup camera.

SR5: $35,095 MSRP, features an upgrade to more bed size options, auto-dimming rear-view mirror features, and an 8-inch infotainment touchscreen.

TRD Pro: $48,505 MSRP adds even more tech, including driver-assist features. It also offers styling features like TRD-printed logos throughout.

Packages:

  • SX Package $1,655
  • TRD Sports Package $4,845
  • TRD Off-Road Package $6,050

Toyota Highlander

Price range: $36,755 to $49,975

Depreciation: 40% in 5 years

The performance and thrill of the Toyota Highlander make it an exciting option for many of today’s buyers. This vehicle has five total trim options with 10 configuration options. That breaks things down from front-wheel drive to all-wheel drive.

The L trim, the base model, features a 3.5L V6 engine that has a starting price of $34,600. Upgrade that to all-wheel drive at the price point of $36,200. Go with the Platinum trim for the highest level of function. Get the front-wheel-drive for $46,850 and the all-wheel-drive for $48,800.

The Highlander trims include:

L FWD: $35,775 MSRP,  a massive 3.5-L V6 engine that gets 295 horsepower is a solid start. The vehicle has an 8-speed automatic transmission with overdrive. Front-wheel drive and all-wheel drive are options.

LE: $36,800 MRSP, this vehicle offers the same engine and both front-wheel drive and all-wheel drive but does so with refinement including improved styling of the interior and exterior.

XLE: $40,775 MRSP, this vehicle gives you auto LED headlamps with auto high beams along with a 7-inch multi-information display, 10-way power driver’s seats, and beautiful alloy wheels.

Limited: $43,650 MSRP, with this trim, you’ll get heated and ventilated front seats along with the LE features. You also get ambient interior lighting, a nice navigation system, and JBL audio system for the right sound.

Platinum: $49,975 MSRP, the highest trim option, this vehicle offers ample tech including a 12.3-inch multimedia display, digital display rearview mirror, and a head-up display. The 20-inch windows are impressive.

Packages:

  • 12.3” touch-screen with Bird’s Eye View $1,050
  • Premium Audio with Dynamic Navigation $1,040

Which Toyota Vehicle Is Right for You?

That’s most certainly hard to say since so many solid options exist. What you can do, though, is learn more about the vehicle you’re most interested in. To do that, check out the Toyota’s Vehicle History as a starting point.

avatar Sandy B
Sandy B. has written for The New York Times, Cleveland Magazine, and many online publications. She long-ago ditched the minivan life for the off-roading Ford Explorer (and hoping to restore a Shelby Mustang!)
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