Big space inside, led headlights, heated steering wheel, big space in the back for tools or equipment, heated seats, comfortable seats, nice color options, good warranty, best for working, good sound system, Bluetooth.
Can't find parking spaces in the city because of size, needs blind spot protection, wastes a lot of gas, not good for long trips because of gas consumption, can improve stereo sounds.
From the Vehicle History blog
Overall
Front
Rollover
Side
Moderate Overlap Front
Side
Roof Strength
Driver-side Overlap Front